All you need to know about website traffic
In the Internet world in general or the website world in particular, we are all too familiar with the word website traffic.
Whether you are a web designer, SEO web or not, we all understand that: traffic is very important for all websites in the world.
Because it is understood in a simple way: the website has more visitors, more viewers, more users means that the website is very strong, very useful, bringing high value not only for users, owners. It is also advertisers.
Therefore, in this article, I will share with you all the most basic knowledge about Traffic Website.
What is a traffic website?
Traffic website is the amount of data sent and received by visitors to a website.
This number is determined by the number of visitors and page metrics they’ve visited.
Today, website traffic accounts for the majority of Internet traffic.
Classify traffic (where did it come from?):
Traffic website simply comes from 2 sources: direct and an intermediary (indirect)
Go directly to:
Direct Traffic : (direct traffic to the page)
Direct Traffic is the number of users accessing directly to a certain page (URL), without going through an intermediary website or any other search keyword.
There are 3 types of intermediaries:
Referral Traffic (traffic through referral pages, can be interpreted as via backlink):
Referral Traffic is the traffic of users from other websites to the website, via a Backlink (hyperlink). When someone clicks on a link (hyperlink) hidden under anchor text, the browser will redirect to a website. other. Now Google Analytics will track that hit as referral access to the 2nd site.
Social Traffic (visits coming from social networks):
Social Traffic is website traffic coming from social networks and social media platforms (e.g., Facebook, Twitter, Instagram, VK, Pinterest, Medium, Linkedin, Reddit …)
Actually, Social Traffic is also a form of Referral Traffic, but google still intentionally separated in Traffic statistics because they appreciate this traffic source.
Often the posts must be really good when posted on social networks to have more likes, shares and commend. Articles like this can be easily posted on google or at least on page 1 even though it doesn’t need a backlink at all.
Organic Search Traffic (traffic through search engines):
Organic Search Traffic is traffic calculated when users click on results through their search through keywords on Search Engines (search engines).
For example, when a user goes to google.com, type in the search for ” increase website traffic ” and click on the results of a website, in the google analytics design of that site will show the data right in the location. Organic Search (position 3 in the Default Channel Grouping column)
You need to clearly distinguish Organic Search Traffic and Organic Traffic. Organic Search Traffic has been defined above. Organic Traffic is often used when people talk about all sources of organic (organic) traffic, as opposed to Paid Traffic (paid).
You can view traffic sources in Google Analytics at a real-time instant time or during all Acquisition time
How do you check (check) traffic on a website?
If you are the owner of the website, it’s very simple, just copy the Tracking Code of Google Analytics and paste it into the code section of your website. You will get almost accurate data on traffic.
And if it is a rival website or a site not owned by you, how to view traffic?
You will use the following 7 tools to check traffic: Alexa, SimilarWeb, Ahrefs, Semrush, Quantcast, site price, Traffic Estimate.
I will guide you with the first 3 tools, the remaining 4 tools you study yourself. For Alexa and SimilarWeb you can check free website traffic, and with AHREFS you have to pay to check it, they do not let you use the free account to check.
ALEXA ( alexa.com )
Alexa is probably the first tool that comes to mind when you search for website traffic data. Because they existed a long time ago, until 1996. And they are certainly the oldest and most reputable traffic data provider today.
Search for any website and you’ll see the Alexa rankings broken down into two categories: global and national, along with a simple chart showing its rise and fall in the rankings over the past year.
You will also see keyword information. But when you use the free Alexa version it will appear very limited, just a few words. If you want to see more data, you must upgrade your Alexa account to Advanced ($ 149 / month) or Agency ($ 299 / month).
You can sign up for a free 14-day trial with an Advanced account and a 30-day trial with an Agency account, but you’ll have to enter your credit card details and make sure you cancel before the free trial ends.
How to check website traffic with Alexa as shown below:
SimilarWeb ( similarweb.com )
SimilarWeb has been around since 2007. Their services and traffic data are completely similar to Alexa.
When you search for a website, you get three data points instantly: global rankings, country rankings and category rankings.
But if you scroll down, you can see interactive statistics: monthly traffic, average visit duration, number of pages per visit, and bounce rate.
Ahrefs ( ahrefs.com )
No doubt! Ahrefs is the most powerful tool that an SEO-er must-have.
About keyword research, competitor analysis, content analysis, backlink … Ahrefs has it all.
In terms of traffic statistics, they do not give specific numbers, they only predict relatively accurate natural traffic (Organic Traffic) based on the position and the number of keywords appearing in the top. 100 google. You can see this clearly in the following picture:
Factors affecting traffic to your website:
Some factors that can influence Web traffic to your business website include search engine ranking (Search Engine Ranking), the load time of your website, the daddy website bureau (design), content on your site.
If you notice that traffic to your website is decreasing, you need search engine optimization (SEO); website redesign; revise old content that was not user-friendly with Search Engines and users; write more new and better content.
That can help increase the number of visitors to your site. You can also use social media sites to help increase traffic and promote brands online.
Search Engine Ranking:
Most consumers find websites that use one or more search engines like Google, Bing, Yahoo, Baidu, etc. Of course, the higher your page rank on these search engines, the better your site will be. The more the traffic.
You can increase your search engine rankings by performing SEO, both on and off the site (on-page and off-page). Include relevant keywords that consumers are searching for, link to high-quality websites and put your website in local business directories.
SEO is a process that takes place regularly and permanently. You do SEO, your competitors also do SEO, so maybe the process of doing SEO will have no endpoint. SEO results usually take several weeks, or even months, to appear.
If you can rank your website on the first page of search engine results, you will see an increase in traffic.
Load page time (load page):
The average consumer spends 30 to 40 seconds per site before navigating to another site. If your site takes too long to load, you could be losing a lot of potential customers.
You can check the site load time manually. Or you can use tools like Google PageSpeed Insights or GTmetrix . Depending on the geographical location you are checking and your web hosting location, the results may vary slightly.
If your website is loading too slowly, you can contact the hosting provider, if not, for this reason, you need to review the web code, the theme code is too heavy, too much redundancy, or not the optimal size of data files, images, cache.
>> You can use WP Rocket plugin to improve the web loading speed that you shared in previous posts.
Website layout (design):
Article layout and length, depth of your website should be moderate. If the website has a lot of content, it must be divided into specific, clear, coherent and relevant directories.
Navigate content easily and with relevance, making customers feel as good as possible. Avoid having the customer click on this anchor text but come up with an article that has nothing to do with that anchor text.
If you spoil your site with too many pop-ups and pop-ups, people may be less likely to return to your site.
Pay attention to the overall design, a poorly designed website can affect the total traffic to the site.
Visitors to your site are looking for certain information or content, so keep things fresh and updated regularly.
Keep blog posts related to the products or services you offer and share new content as often as possible.
Using social media, such as Facebook, Twitter, Linkedin, Reddit … is a great way to notify your customers about new content.
It also allows customers to share your content with their social networks, broaden your overall reach and potentially increase traffic to your site.
Use images and videos to supplement content; break multiple multi-page pages into separate sections with separate title tags.