Increasing your search rankings can be a tough process. You have a great deal of competition from other websites and you’ll also need to keep a close eye on the frequently-changing search engine algorithms. Hiring an SEO company is a great first step toward building your results, but you may be surprised to find that many companies won’t guarantee better rankings. There are many variables that go into an optimization campaign, so it’s important to understand the reasons that you might not get a guarantee from your SEO company.

1. Building Search Engine Rankings Takes Time

The first and perhaps most important reason to consider is that building search engine rankings takes time. No matter how strong your SEO campaign is, it can still take months for the changes to take effect in search engine results. Big search engines do their best to stay up-to-date with monitoring websites, but it can still take time for the campaign you enact to actually raise your page to the top of the list. For this reason, many companies take out temporary ads to bring in visitors while they wait.

2. Your Keywords May be Too General

Your SEO company also might not want to guarantee your results if your keywords are too general. Again, it’s important to remember the sheer amount of competition you have among all the other websites on the internet. If your keywords are focused around an extremely broad topic like “social media” or “SEO,” it’s unlikely that you’ll ever get your site listed on the first page of results. Instead, you can try to focus on more specific search terms related to your niche.

3. Search Engine Algorithms Change Frequently

Search engines change their algorithms frequently, which can also make it difficult for your SEO company to guarantee you better rankings. In many cases, an SEO company will build your website around all of the most recent strategies, only to have a new factor added in by search engines right at the end. However, SEO experts can still help you build your rankings significantly by using the best information available. They just might not guarantee the results.

4. Your Rankings Also Depend on the Quality of Your Content

As the major search engines get better at discerning quality content, it’s more important than ever that you provide good information to your audience members. You may not guaranteed SEO results from the company you’re working with if they don’t have control over your content. In these cases, you may do best to let the SEO experts handle your copy-writing or to hire a professional writer.

5. SEO Must be a Continued Effort

Finally, your attempts to improve your rankings must be a continued effort. Some companies will not guarantee improved results when you hire them for a quick fix or one-time project, because they know that good results require ongoing work. Your website will need to be updated and maintained regularly if you hope to achieve great rankings.

Source by David Kwong

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