Today I want to put together a social bookmarking guide for beginners, going over the basic things you need to know before going into this aspect of ebusiness. First of all, a definition: Social bookmarking is a way to share your own and other’s content with people on a website such as Digg, Reddit, StumbleUpon or delicious. This is done by marking content on these websites so that others can then read it, comment on it and vote on it.
Social bookmarking is useful for three reasons: because it can boost your company’s reputation if you have great content, dramatically increase its traffic and, in the few cases where the bookmarking site has a dofollow strategy, it will generate backlinks to your own website which can really help with your search engine rankings. But remember, most great social bookmark sites have a nofollow policy, which means that Google will not really count the links on those sites towards yours in order to count rankings.
Remember that bookmarking sites are not places to dump all of your content into. Indeed, this is a very bad strategy. First, because not all your content is newsworthy. You should be able to discern what your best content is and share only that – it will be good for your reputation. Second, because if you only submit your own content and not other people’s, you will rightly be considered a spammer. Check out other sites and also share the great content they have to offer.
And I know this seems silly, but bookmarking sites are growing really weary of ‘bad’ users: spammers and people who do not understand their rules. Take a while to get to know a site before you start posting, submit news to the correct categories (which is also in the interest of your news items) and comment and participate like everybody else does. Not following these indications may lead to you getting banned from a site, which is easier on social bookmarking websites than perhaps on any other kind of sites. Always remember this.
Finally, my advice is to participate as much as you can in sites you submit your content to. Create a community for your niche, engage your users in conversations and become a giver, not a publicity hog. In the long run, you will see that this strategy is solid, doesn’t take up too much time and really helps your reputation, which at the same time will contribute to boosting your sales and making your clients loyal. You just need to take one thing into account: don’t be pushy, don’t act as a business owner. Business is for your website, and social bookmarking sites are for sharing content and information.