Local link building is essential for any company or website that caters to a local audience. If you do things right, you can absolutely dominate your local niche. What you need are some proven strategies for targeting a local audience. This form of link building can drive relevant, targeted traffic to your site and help you build relationships with authoritative local link sources. Quality links build value and trust. Here are some of the best local link building strategies for a successful SEO campaign:
Create Your Own Network
Try to obtain links from organizations or websites related to your business. If you have an ecommerce site that sells products online, contact your suppliers and ask them for a backlink. Connect with local bloggers and get links from them. Check out local business group and join up. Try to get listed on the local Chamber of Commerce or the Better Business Bureau (BBB) website. Links from these sources add tremendous value to your site.
Start a Blog
The first thing that you need to do before starting a local link building campaign is to make sure that you have great content that will draw links to your website. Create a blog related to your business and add informative articles, vide tutorials, and free guides. If you don’t have time to write fresh content regularly, work with others in your niche that share a common market, but are not direct competitors. Ask them to contribute to your blog in exchange for a backlink and free advertising.
Send Out Local Press Releases
Send out press releases to local online and paper newspapers whenever you something of interest going on within your company. Online press releases are a great way to spread the word about your latest products and services, or let people know about your website. This strategy can generate relevant backlinks from trustworthy sources. If you have just launched your site or you simple want to get faster results, you can use automatic backlink software. This useful tool works best when combined with organic link building and SEO.
Get Listed in Industry Related Directories
Adding your website to industry related directories is the easiest way to get backlinks and attract organic traffic. Make a list of niche directories and local business directories, check their rankings in search engines, and submit your site to the best ones. Focus on quality, not quantity. Directory submission can be a powerful marketing tool for local businesses.