The landscape of SEO is constantly changing and this happens each time Google makes an update. Most bloggers and site owners cannot keep abreast with what is happening in this area. Characteristic remains constant, however quality inbound links will help improve the ranking in the search engines and boost traffic.
In the current era, the development of links is still an evolving form art. It focuses less on the amount of links created focuses on the quality of created natural links.
The ultimate goal of Google is to rank websites based solely on its analysis of the weight of information presented and their relevance. Because of this policy, manipulators of links hardly get a long standing ranking on the organic listings and get slapped all the time.
For those who get into white hat SEO, they are more obsessed into writing quality content rather than link building in bulk. Quality content will act as bait for links, allowing them to attract organic links to their website. Other people also link to the content and share them via social media platforms thus generating lots of quality links.
The use of social networks to broaden your client base and interact more closely with your customers is an appropriate way to measure the quality and relevance content. Now, Google considers your involvement in social networks as the additional points for your company. Once your content is created, be sure to promote it in social networks so that it has maximum exposure and you can maximize its chances of attracting quality links.
Google will consider as an alarm signal any keyword in anchor text that is over-optimized. For this reason, you should avoid using a keyword or key phrase too often. You should see to it that you are able to monitor the number of times you use anchor text for your links.
The fact that a website gets quality link is very important. Google’s algorithm is so complex that there is so much debate whether it is content that is king or it is back link. But I won’t say it is content or back link that is more needed because I believe there should be balance between the two. This same balance should be incorporated in all website optimization techniques that you want to employ on your site so that positive effects will be seen in the coming updates.
Google is constantly updating its algorithms and seeks better ways to remove poor quality content. Because of the updates, there is no hard and fast rule at the moment of how link building should be undertaken. High quality content, however, will always attract natural links. And with this, you obviously need to promote the content and start taking efforts to attract attention as soon as it is published.