What is a backlink is a question I have been hearing in forums around the internet lately. It’s an important question for a number of reasons I hope to explain in this article.
What is a backlink?
It is an incoming link to a website or blog. Let me explain with an example, because that definition is about as clear as mud! Let’s say you have a blog, and you have a myspace page. You want your myspace friends to know about your blog, so you put a link to your blog on your myspace page. That is a backlink to your blog. It works the same if you point people to your myspace page from your blog as well. The concept really is easy. It gets a little more complicated when you start talking about why they are important because then you need to know a couple other technical terms such as search engine optimization and page rank.
Let’s take them one at a time.
Search Engine Optimization (SEO): This is taking actions to naturally or organically increase the volume and quality of traffic received from search engines. In other words, taking action to get your website to come up at the top of the list of returned websites when someone searches Google for your keyword. This is also known as the search engine results page or SERP. It is a combination of SEO and backlinks that will increase your page rank. What’s a page rank you ask?
Page Rank is simply a number Google gives your page based on how important it feels your page is. Google decides this number based on several factors including, you guessed it, backlinks.
Why should you care about page rank?
Page rank is a crucial part of the equation when it comes to deciding how high you rank on the search engine results page. A site with a higher page rank is going to come up higher on the list than a site with a lower page rank. We all know how much traffic a site listed on page one of Google can get, and although it can be a difficult task to accomplish, however, one easy way you can help your site move up is with backlinks.