A website that has been well designed is crucial to any business. The design can either make or break the website. Unfortunately, many people overlook this by relying on free website design templates or software to undertake the project.
These tools may be okay for allowing people and businesses to develop their skills, but if you are looking for an opportunity to create a serious online presence it is important to consider hiring the services of an experienced web designer who is better placed to get the graphics right. The importance of well designed website includes:
· Make business to look professional
A website offers a good reflection of the business. Online users are more advanced and their expectations are getting higher. A website that looks and reads well will appear professional to the visitors viewing it. However, if the website looks aesthetically unpleasing and has content that is below par, the number of visitors who are likely to stay on the website will be few.
· Easy to navigate
A well designed website makes it possible for visitors to find what they are looking for in record time. Online users want a web design that can be accessed quickly and easily to facilitate informed decisions. If they cannot because of navigation features that are confusing, they will leave and choose a different site. As a result, you can end up losing important sales.
· Solicit action
It often takes a few seconds for visitors to determine whether or not they approve a website. If online visitors like a website they will be ready to take the time to read the information, learn more about the company and the products/services offered.
Many of the visitors may even go ahead and take the necessary action- buy products, hire services or subscribe for e-books. Therefore, a good design offers better chances of success because it makes it possible for potential customers to locate the business and find the products/services they are looking for.
· Rank highly on search engine
There are many websites available on the web. Therefore, search engines come handy in ranking sites. Search engines are particularly picky when it comes to ranking sites, taking into consideration many factors including the number of visitors. A well designed website offers good first impressions.
The right content, format, structure and complimentary colors have the capacity of keeping online users visiting a website. This results in the website appearing on the first page of the search engine results and in turn attracting more visitors.
SEO stands for Search Engine Optimization. It is a set of optimization strategies and techniques for websites, blogs and web pages with the aim of improving organic positioning in search engines such as Google by generating traffic and digital authority.