This is a quick guide for you to follow when optimizing pages on your website. Make sure that you have the following elements optimized for each page on your website.

NOTE: Follow these steps AFTER you have completed your keyword research and decided which keywords to target on each of the homepage/product/services pages of your site. Remember, don’t target each page for the same keywords, try to target different groups of keywords to different pages across your website.

  • Meta Tags

The Title Tag [60 Characters Long]
Make sure you include your main target keywords here. You only have 60 characters; the Title Tag appears in the search results so it needs to look appealing while also including your main keyword

Include your location + your keyword in the Title Tag across homepage and services pages on your website

  • The Meta Description [158 Characters Long]
Title Tag  
Meta Description  

This needs to be an appealing description for the webpage that entices people to click on your listing when they see it in the search results.

  • Header Tags
    H1 Header – the most important header. Only use once per page. Include target keywords here
    H2 Header – the second most important header on your page. Include keyword variations here
    H3 Header – the third most important header on your page. No need to include keywords here

H4, H5, and H6 Headers are for use on low priority headers on a webpage

  • Image SEO
    1. Image File Name
    Be sure to add keywords to image file names before uploading them to your website.

2. Add image ALT Text
Add keyword-optimized ALT Text to all images on your website

For example, if you have a web page targeting ‘Website Backlink’ that has three images on the page, your image file names and ALT text may look like this:

File Name: backlink-for-website.jpg
Alt-Text: Backlink for your website

File Name: profile-backlink-for-website.jpg
Alt-Text: Profile backlink for your website

File Name: tier1-backlink-for-website.jpg
Alt-Text: Tier 1 backlink for your website

It’s good to include the target keyword ‘Website Backlink’ but don’t overdo it. Try to use subtle variations as it’s not smart to constantly use ‘Website Backlink’’ in every image, header, and meta tag on a webpage. This is over-optimization and you need to avoid it.

3. Image Geocoordinates
Add geo coordinates to some of the images on your website. Use or a Shen e-Service to do this for you. Don’t forget to geotag images before uploading them to your Google My Business page too.

  • Content
    § Include your keywords in your Title Tags and H1 and H2 Header tags naturally.
    With content on your homepage, product/services pages, and blog try to focus on producing quality content ahead of keyword optimized content.
    Yes, you should include your keyword and keyword variations throughout,
    but don’t exceed 3% keyword density. Using your keywords in 1%-3% of the text is sufficient.
  • Location Pages
    Location pages are unique pages for each branch or location that your business operates. The aim is that these pages will rank in the local search results when people are searching for your product or service

1.         You need to create a Google My Business listing for each location/branch
that you operate
2.         Add this unique location page URL to Google My Business (not your website

§ Every location or branch requires its own location page on your website
§ Add unique (not duplicate) content for each page, promoting services, about
the branch, deliveries, opening hours, images (SEO optimized), and any other
unique information
§ Include a map, social media profiles unique to that branch, geotagged images
of the branch, and reviews unique to the branch

Download Onsite SEO – Quick Checklist PDF

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