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Book Review: The Facebook Effect – The Inside Story of the Company That Is Connecting the World Facebook is now the king of social networking leaving behind it competitors like Myspace, Hi5 and Orkut way behind as the company grows at an unbelievable pace. Therefore it is the perfect time to bring forth a detailed […]

The halo effect is a cognitive bias that occurs when a person’s positive or negative traits seem to “spill over” from one area of their personality to another in others’ perceptions of them. (As defined by Wikipedia). How does the halo effect apply to SEO? Everyone who is concerned with SEO should know, it takes […]