Return on investment (ROI) is one of the deciding factors for any course of action involving investment of resources. For quite sometime now, a debate has been raging on whether search engine optimization (SEO) has better ROI than professional search engine marketing (SEM). In fact it has become a bit of a myth that it […]

Myth #1: It’s difficult to have a category and product pages So, misconception number one – and this is a major one right now, because we know how important it is to incorporate direct links into product and category pages for increased search visibility. But the first misconception I’d like to dispel today is that […]