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Many websites are usually thrown up in haste by their owners, without much consideration given to correctly optimising their content. They do some quick research into what keywords they should target based upon the product they wish to sell or niche they want to write about. More times than not, the resultant keywords they decide […]

SEO is a wonderful idea for anyone with a website in need of additional traffic or if you have a web site that is generating absolutely zero traffic. The bad part about Search Engine Optimization is that it covers a vast variety of marketing techniques and strategies. The good part about SEO is that the […]

With the introduction of computers and the internet, companies prefer to do sales and marketing in a non-traditional way. Instead of relying on door-to-door sales and marketing, modern businesses prefer to maintain corporate portals where they highlight the products or services meant for marketing and sales. Modern business houses prefer digital marketing to sell products […]

SMM and Search Engine Optimization are usually given a separate space in the digital marketing arena. And, quite reasonably, they are the two most decisive factors in the online marketing sphere. But what we fail to understand is why many businesses do not acknowledge social media marketing as one of SEO’s most influential allies. Do […]

Introduction In the world of content creation for websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are often used interchangeably. Defining SEO and SEM and showing differences and similarities will clarify for readers how both work together for effective web marketing. SEO and SEM Defined SEO (Search Engine Optimization) can be defined as […]

The primary goal of both Business2Business (B2B) and Business2Consumer (B2C) marketing is to generate traffic, increase sales and enhance revenues. Read on to discover the main SEO strategies which will you help in your goal: 1. Marketing campaign goals – Generally, most search engine optimization clients have been B2C companies operating in an e-commerce environment. […]

SEO or otherwise known as Search Engine Optimization. Is the process of optimizing your website pages, for better search indexing via online search engines. SEO also helps your business thrive through higher exposure (also known as page ‘ranking’). The higher your pages rank for relevance, the more traffic you will receive through normal searching methods. […]

If you think PR is dead, then you are missing out big on the brand visibility opportunities that PR in this digital age comes with. Of course, times have changed. The old tactics of traditional public relations that find expression in strategic event coordination, crisis communication, reputations management, trade shows, sponsorship opportunities, outreach, distribution of […]