Promotion can be loosely classified as “above the line” and “below the line” promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion. The terms ‘below-the-line’ promotion or communications, refers to forms of non-media communication, even non-media advertising. Below-the-line promotions are becoming increasingly important within the […]

The method to making money on the Internet (without being an e-tailer) is no secret: get traffic and then monetize that traffic through advertising. Such a smug, simplistic statement, offered by those who already have well trafficked sites, doesn’t give much insight into the process of actually getting the traffic. As the next question to […]

I was chatting online with a blogger yesterday and we got into an animated discussion about Google’s latest baby – the Google Wallet. “Tap, pay, and save with it. In the past few thousand years, the way we pay has changed just three times-from coins, to paper money, and then plastic cards. Now we are […]

Coming out with the right offer at the right time and in the right place–cleverly supported by an exciting gift or a coupon or a free service–is the Number 1 Rule in marketing now. Today, your clients, by and large, are busy surfing: using the different social media platforms, keeping themselves updated on news sites […]

What is a QR code? I’m glad you asked. It may just be one of the most important things you need to know for the future of marketing. And yet most have still not even heard of it. Most experts believe that mobile smart phones will control marketing in the future mostly because of convenience […]