It has become very fashionable to say that a website’s content should focus on the end-user and should not focus on search engines alone. However, it is impossible to popularize a website by providing content aimed at the end-user alone. Such an approach is just not going to work. If you want your website to […]
Recovering from the negative impact of Google’s Panda and Penguin is not an easy task. You will have to revamp the content of your website and will have to satisfy Google that you are focusing on not just search engines but on the end user of your website. You will also have to avoid certain […]
· What is SEO? Fundamental search engine optimisation (SEO) will enable you to position your site appropriately, to be found on the top priority of the search engines. The objective of foundational SEO is not to cheat or for “amusement” of the web crawlers. The reason is to: 1. Create an awesome, consistent client encounter. […]