10 Greek Internet Marketing Tips

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Does Internet Marketing seem all Greek to you?

Not anymore! I will show some of the best Greek marketing secrets and the best part is that you don’t have to travel all the way to Greece to figure out these secrets.

Let’s take a look at just 10 of the best kept secrets of Greek Internet Marketing:

1.Research

The very first thing to do, before you even think of web design, is to carry out proper market research about what you plan to offer in your website – are you offering a product or a service? Are you just offering some information? Who is your target customer? Is your product or service targeted at some specific group of people? Where do they hang around? (Facebook, Forums, Blogs…?) All of this information is very important for the proper design of your website. A very useful tool for keyword research is “External Google Keyword Tool”. Just go there (Google it), select Greece-Greek in the preferences, and then using proper keywords you can find out what Greeks are looking for!

2. SEO

Have you heard of the term “SEO”? Well, it stands for “Search Engine Optimization” – which just means that whatever information you have in your website, it has to be friendly for the Search Engines like Google, Yahoo and Bing to find it and “crawl” through it. The site layout, and even the HTML code play an important role. Furthermore you will need a lot of good links from other related Greek sites. You can search for “Greek directory”, “Greek article directory”, “Greek websites directory”, “Greek blog” and then your keywords to find places you can put links to your site.

3. AIDA & WIIFM

The first thing that you want your website to do is to catch the visitors attention in less than 10”. A is the first part of the famous marketing principle called AIDA (Attention, Interest, Desire, Action). Greek Internet Marketing not only designs your websites but does so in a manner that makes it interesting to the customer or visitor. Customers always ask the question “What’s in it for me?” when they visit a website. Your homepage needs to be interesting enough to catch their attention and really make them want to learn more about your products and services.

4. Traffic & Statistics

What’s the point in having a website, if nobody visits it? More importantly, you need to have enough information about the traffic to your site so that you can analyze the data and understand the kind of visitors you are getting. Based on such analysis, you can add or remove certain information from your site or make changes wherever necessary so that you can draw more customers to your site and make more sales!

5. Frequent Updates

An interesting website has to show the most current content and provide useful information to the visitors. If your website is not updated regularly people will eventually lose interest in it and stop visiting. If you don’t have the time or resources to do it, leave it to the more experienced professionals. Furthermore if you don’t update your site regularly it will lose its Google rankings!

6. ROI – Return On Investment

Evrything you do to promote or advertise your site has a cost. It may be time, it may energy or it may be money… It’s not important how much you spend but how much you earn due to this cost. This is called return on investment.

7. Combine Methods

If you wish to promote your website and reach out to as many customers as possible, you should explore all avenues to do that. Email marketing is also a good option to do this as emails are sent out to potential customers with details of what your website has to offer, and the best part is that the cost is almost zero! The same goes with other method like Social media and Viral marketing.

8. Social Media Optimization

Don’t keep a low profile. Go out there! Promote your site and connect with other people and businesses. Social websites are a good way to increase visibility and drive traffic to your own website. Important websites that fall in this category are Facebook, Twitter, MySpace etc. There are a lot of Greek sites like Zoo.gr and Greek social bookmarking sites like Diggare.gr, Buzz.reality-tape.com, Digme.gr, Bobit.gr and more… A great place for B2B opportunities is LinkedIn.

9. Web Directories and Niche Directories

One of the most important things to do is to submit your website to web directories. These are repositories of information and it makes it easier for your website to get indexed and ultimately found on the internet by the search engines. Good Directories are for example Pathfinder.gr, In.gr, Robby.gr, Forthnet.gr and InternetSites.gr.

If your business has a niche character (like doctor, lawyer…) you can also find niche directories and forums to participate, submit your site and maybe also place some banners.

10. Article Directories

It’s also worth writing useful articles to promote your business and then submit them to Article directories. It’s easy to find Greek Article Directories if you use google.gr and search for “submit article”, “article directory” or the same search-phrases in Greek.

Some of the best Greek article directories, worth checking out, are Arthra.net and EzineArticles.gr.

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Source by Karolos Tsiligkirian