4 Must-Know Tips for Basic Website Planning
- September 23, 2022
The power of the internet as a marketing tool grows daily. The Yellow Pages have dried up and blown away. Google search has taken its place. Many more businesses every day are realizing this and are having websites built to compliment their businesses, and to connect to their target audiences. The way to maximize your effectiveness and minimize your costs is to begin with a good plan. This means doing some research. You website will be what represents you in the online world, and is an extension of whatever business you have. So you want it to be right.
Set Goals – Set goals by determining how you’re going to measure the success of your website. Nail down your overall objectives. If selling products is your main goal, the set a further goal of how many items you want to sell each month. In your SEO goals, determine how many visitors you want to get coming to your site from results pages. How many hits do you want every day? Make your goals manageable, not too unrealistic. Keep your feet on the ground and climb your way up.
Research Your Competition – Go online and check up on your competition using the appropriate keywords. This way you can find websites that are either direct or indirect competitors. Your searches need to include sites that are in the same industry and are ‘top notch’ in that industry. Even if they’re not direct competition, they can give you some really good insight about how to plan yours. The main goal in this is for analyzing what their content is, why and how they’re visually appealing, how easy their navigation is, and their search engine friendliness. Write it all down and refer to it often.
Know Your Target Market – If you’re going to be a business owner, you’ll need to know your target market up and down and sideways. You goal should be more than just to meet them, but to go above and beyond what they might expect. It’s possible to have even more than just one single target market too. Then you’ll have to deal with addressing the needs of both markets. An example of this would be that your prospects, who aren’t familiar with your company, will have different needs than your already existing customers.
Discovering your target audience will have a big influence on the look and on the tone your site has. When your selling children’s products, you’ll need to portray an atmosphere of fun and add colorful graphics, and simpler text. When you’re offering services like financial planning, then you want a clean professional appearance with informative copy and a business like tone and feel.
Collect Content – When you plan your site, be sure to grab all the mission statements, marketing materials, and your employee biographies together, and have them kept in one place. You want to digitize all this information and send it along to the web designer. If you’re not so good at typing the hire it done. You want it to be clear and easily read.
If you want to learn more about building websites and internet businesses or you’re interested in web entrepreneurship, check out this business blog.
Source by Brendan Ho
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