Shopify is gradually becoming the popular platform for designing your e-store because of its simple yet effective features. This allows you to create an online store, manage and sell your products, and track your profit. There are four main features offered by Shopify which take care of your business from the very beginning. It offers a complete e-commerce solution with which you can maintain everything you want.

1. Storefront:

Apart from the attractive designs, your storefront needs many essential features to run successfully in the competitive market. Best Shopify themes designed by experts make your store attractive. Every design can easily be modified to add a unique look to your store. Customize your store to add an essential feature which gives you an immense benefit.

Every e-commerce template is mobile-friendly which allows you to sell your products on any device. This will also improve your brand image and the consumer network. To create a perfect storefront, Shopify offers you the best feature. Offering you a complete blogging platform, it ensures that you publish quality information about your company and keep your consumer engaged with your business ideas.

An access to HTML and CSS helps you customize the store anytime you want. This option proves very helpful when you need to modify different aspects of your store.

2. Shopping cart:

When it comes to the shopping cart, there are major functions you need to consider. Security comes first on the list because visitors have always a doubt to make an online purchase. Every e-store on Shopify is protected by 256-bit SSL certificate, the security level used by banks.

Payment gateways are another essential factor and they have to match the requirement of sellers for offering a smooth transaction. Shopify has come up with nearly 100 payment gateways to give a complete independence on choosing their preferred ones.

If you are handling a global business, languages may be a barrier that reduces your sale. With Shopify, you can avoid this issue by translating your store themes in multiple languages.

Shopify offers you an abandoned cart recovery option. With this, you can send promotional emails to specific customers who left the cart without any purchase. This is an awesome feature and improves your sale by bringing back your existing customers.

3. Store management:

The store management on Shopify is an easy process because you will get a complete detail about your consumers and their preferences. When you have valuable data, arranging products will not be difficult for you.

Every feature is introduced to increase your profit. You will get an option for creating customer accounts that encourage your product sale. Getting information about your consumer network helps you offer better services. You will get a list of consumers depending on their purchase history, location, and more.

4. Marketing and SEO:

No one will overlook the importance of marketing and SEO as long as the online sale is concerned. Shopify ensures that your store gets a higher exposure and traffic with its marketing and SEO strategies. Hire Shopify developers who understand different features better than others and employ the best ones for your business.

Through the Search Engine Optimization (SEO), you can increase your store’s visibility so that consumers will easily find you out. You can concentrate on few important SEO factors such as H1 tag, title, and Meta tags.

It generates sitemap.xml for your store. For having a good rank on the search engine result page, sitemap has a few roles to play. It makes a search engine understand your products, web pages, and blog posts.

If you think from the marketing perspective, you must consider discounts and promo coupons for your business. Plan an offer with giving discounts to your loyal consumers. It improves your brand values.

Without social media, nothing is truly possible. Social media is no longer a place for a social gathering; rather, it is a rising market for companies. Shopify integrates your store with Facebook, Twitter, Linked, and other names to increase the sale of your products. It is the place where you can directly interact with consumers.

Shopify has been getting a bigger attention than others for designing an online store. The amount of features it offers is huge. You can manage your store, check your SEO plan, and promote your marketing strategy. Make your design attractive to the users and organize your products in the way consumers want.

Source by Vikash Singh

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