SEO video marketing is one of the more effective ways to reach your target audience. SEO and video content is very beneficial for business. Marketing to make a lasting impression can have a major impact on your business. Video is powerful content and contributes a great deal with SEO. Here are five key benefits of SEO video marketing.
1. Video marketing is great for SEO
Videos can boost SEO rankings on both major platforms Google and YouTube. Having a well optimized video that reaches your target audience is more likely to become visible in search engines. An optimized title and description lets Google know what it is about. Being that Google shows videos in their search results, its great for a businesses marketing and SEO. Creating links from your video to your website leads to higher rankings in search results.The higher you rank, the more traffic you will potentially get.
2. Valuable Content
With video marketing, content should be relevant, informational and engaging. By creating valuable content, you would be increasing the watch time of viewers which is very important with ranking with YouTube. The longer the viewer stays on a video has an impact on that video ranking higher. Viewers are more likely inclined to watch a video so keep it worth watching.
3. Increased Conversions
Videos can increase sales. Businesses that use video convert to higher sales than businesses who don’t. Viewers can turn into leads, and leads into customers.
4. Brand Awareness
Videos have an opportunity to reach millions on major platforms such as Google, YouTube, Facebook, Instagram and Vimeo. Videos are more likely to get plenty shares and go viral. Building brand awareness through video lets viewers form a connection with your brand.
5. Increased Web Traffic
Videos that are positioned on the 1st page of Google and YouTube means thousands of potential visitors to your website. Potential clients are more likely to watch a video that is positioned on the 1st page rather than a link to a website. YouTube is the second largest search engine. A well optimized, engaging, informational video will increase SEO ranking on both page 1 of Google and YouTube.
SEO video marketing is about boosting SEO for your business, creating and increasing web presence. Videos should educate viewers about products/services that your business offers. The importance of SEO is very beneficial when it comes to marketing. SEO video marketing gives businesses the web presence that they have always wanted.
SEO stands for Search Engine Optimization. It is a set of optimization strategies and techniques for websites, blogs and web pages with the aim of improving organic positioning in search engines such as Google by generating traffic and digital authority.