8 Magic Words That Dramatically Increase Your Insurance Sales
September 23, 2022
The words that you use to communicate to your customers can have significant impact on your sales results. Choice of words may seal a deal or kill a sale. If you incorporate appropriate words in your sales presentation, your customers would be more willing to make a purchase decision.
Some magic words are just like spices that make your presentation taste better. Used effectively and with the right kind of customers, these words can help you get the results you want.
The following are some magic words that help increase the desire of your customers to make a purchase decision:
Some customers like to be in control. They want to have the upper hand so that they can decide how things should get dome. They want to have a say in many things. Let them have the options to decide what they want.
Example: “Of these 2 options, which one in your opinion can better support your plan?
People love to have best things in life. They associate the word “best” with quality. The word “best” is always perceived favorably and has tantalizing effects on customer when used in sales situation.
Example: “You want your children to get to best possible education so that they can one day be equally successful as you if not more successful than you.”
People get excited over latest fashion or new things. New things open they eyes. People like to equate the word “new” with improved features or functions of a certain product.
Example: “This product is brand new. It is also specially tailored for people of your social status.”
People feel good when being praised. They love compliment. Make them feel their decision is a well thought out one. The word “smart” helps reinforce their belief that they have taken the right action.
Example: Your kids will hug you and say “Mom, you are the best! That was one of the smartest decisions you have ever made for us. Thanks mom!”
The majority of the customers out there are followers, they go for popular products. Generally, people are pretty comfortable with popular products. The fact that a product is popular goes to show that it has been endorsed by many people.
Example: “This is a very popular plan. Most of my customers sign up this plan without much hesitation because they like the flexibility of this plan.”
Love has special meaning in our heart. The word “love” carries very high level of emotional intensity that can move people’s heart. Many people act in the name of love. Love triggers action.
Example: “It is a gift of love that your family would treasure most.”
Price is one of the vital factors when making a purchase decision. The word “saving” makes customers feel that they are given a favorable treatment. Saving allows them to make a gain in the purchase.
Example: “It is always to your advantage to get this plan now as you will get 10 percent saving. On top of that, you also get yourself a petrol voucher.”
There is always a risk factor in making any purchase. Customers need assurance. It is important for them to be certain that they are not making mistakes before letting go of their hard earned money.
Example: “You can rest assured that your family will get x amount as stipulated and guaranteed in the contract if you are no longer around.”
Words have power. Enrich the collection of magic words in your toolbox. Arm your sales presentation with these simple but yet power words. You will be in a better situation to influence your customers to make decisions in your favor.