If you are thinking about creating a website for your business, hobbies or for a special cause you definitely need to do a good job at it in order for the website to get noticed. Creating websites can be fun and exciting, but also confusing and daunting if you don’t know the first thing about what a website is supposed to look like. Search Engine Optimization techniques embodies all of the things that a website needs to be and the things you need to do in order for it to be successful. SEO needs to be applied successfully while designing your website so you can be sure that your website will be a powerful marketing tool.
Before even starting with the design of your website you need to consider the following:
What Is The Purpose Of Your Website?
Every website has some kind of purpose whether it is to persuade, inform or to entertain. You will have a different approach to the design of your website depending on the purpose. If you are creating a website in support of a charity foundation and want to persuade people to make donations or to get involved then you will need to make sure that the website successfully portrays the needs of the charity, the difference that can be made if people support it and most importantly be sure that the website contains the correct information so people can reach you, donate and ask questions.
If you are designing a website for your own business you will need to ensure that the way you are advertising your products or services is successful and professional. Graphics need to compliment written content and you need to ensure that you are providing internet users with enough information to tell them what your business is all about, but also not too much; keep things short and powerful.
The design of your website should be attractive, logical and it should complement the purpose you are trying to serve. Too many graphics will make your website look too busy and will also cause delays in the loading time of the pages. You need to ensure that the content is written concisely and clearly and that everyone will be able to read it. Try to avoid writing in colours that are very light as this will make it very hard to read.
The main aim of your webpage is to get users to view and interact with the pages you created, but if the menus and links on your pages are not clear and easily accessible people will get irritated and leave or they might simply not see the different kind of pages offered.
In order for your website to get noticed it needs to be competitive. If you are selling something you need to make sure that whatever you’re selling looks better and brighter on your website than it does on other websites that offer the same thing. Be original and creative and if possible hire an SEO Company to help you get more traffic to your website and to make your website search engine friendly.