After the invention of World Wide Web the idea behind the technology has been absolutely changed. It opens the new way to see the world through internet. It makes our day to day life easier in all around. We can easily operate our business globally. We can join a MNC and able to work from home easily.
Web1.0: In the beginning of web the information published in a static form well designed with the text and images. The main features of web w.1.0 are hyper-linking and bookmarking of the web pages. There are some design elements of web 1.0 –
o HTML based Static page.
o It consists of framesets.
o Online guestbook.
o HTML form sent through email.
The term Web2.0 was first introduced by O’Reilly during the brainstorming discussion MediaLive International. The information available in this form is quite different from the past web1.0. It began in 2002 with new ideas to exchange as well as share the content such as Wiki, Weblogs, Widgets, and Tagging etc.
Key difference between web1.0 and web2.0
In Web 1.0 it is only for read. But in web2.0 you can express yourself by writing.
The former was only for corporate bodies. And the later is about you and your communities.
In web.20 you not only interact with site and webmaster you can also communicate with others who access that website.
Web 1.0 was the age of one and only language i.e. HTML web 2.0 is the field of XML.
While web1.0 was depended on advertising, web 2.0 has been popularized by word of mouth.
Previously was meant for website but web 2.0 is not for site it is also about blogs.
In Web 1.0 there was nothing to exchange. Everything was about one way. Through the emergence of web 2.0 you can exchange your thoughts with other and easily converse with them.
The Web 3.0 could be defined as semantic web, personalization like iGoogle, My Yahoo etc.
The semantic web is a more developed extension of WWW. Wit the help of this technology the web content can be conveyed not only in form of natural language, but also be readable by software agent which letting them to locate, share and assemble information more easily. The concept comes out from Sir Tim Berners-Lee the director of W3C with the vision to make the web medium for exchanging the data, information knowledge.
Other features of web 3.0
o It will be more portable and personal.
o More focused on the preferences of individuals (Me-onomy).
o Advertising oriented.
o Widgets with drag and drop facilities.
o Dynamic content.
o User behavior, user engagement etc.
Though this technology not yet capture the whole web world. It has been spreading out slowly. Some big online business houses have started to follow the standard of web 3.0 few of them are spoke.com, twine.com, wink.com. mybloglog.com, friendfeed.com etc.
o Some significant features of web 2.0 technology.
o Clean and Simple design.
o Number of columns is few.
o Simple navigation which is fixed in every pages of the site.
SEO stands for Search Engine Optimization. It is a set of optimization strategies and techniques for websites, blogs and web pages with the aim of improving organic positioning in search engines such as Google by generating traffic and digital authority.