Ecommerce is the business conducted online through the internet, the new way of doing business preferred by the majority of business community. E Commerce is a growing and evolving activity which is driven by the changing consumer needs and development of technology. The Ecommerce business solutions providers try to keep pace with this rapid change to expand the business frontiers. The three main categories of Ecommerce are B2B-business to business, B2C- business to customer and C2C-customer to customer. The Ecommerce business solutions can integrate latest technology and techniques that are designed to promote online businesses to long and successful enterprises.
Ecommerce Web development
The IT revolution taking place across the globe in the past decade has triggered off new trends in business processes. Dynamic web pages are created through web application development for companies. The software applications include shopping carts, product display, product search, selecting and ordering options, payment options and delivery options etc. They also integrate payment gateways like PayPal to make shopping experience unique for the consumers offering an easy and safe place to shop. The shop owners also get more business by offereing value added services through their web sites like information resources for different products and services including tips and advice. They also have interesting features like newsletters and updates, latest product reviews, discount information and the market news about ecommerce etc. The shopper is made to stay long in the web site and eventually resulting in more sales for the company.
Web site design and development
The web portals of ecommerce companies are not only attractive but user friendly and consist of productive applications and programs that are capable of retaining the company’s customers. The ecommerce web development takes into account the size of the company, the variety and number of products or services and the relevant information such as price, model, image, description etc. The different programs in the pages are integrated to perform the desired functions like ordering, order confirmation, delivery information and payment confirmation etc. The design of the web site and easy navigation are important factors that attract traffic to the company’s web site. Online help and interactive features are also incorporated for consumers to clear doubts and make purchanses confidently. The credit card and private information of the consumers need to be protected by secure servers by using foolproof technology.
SEO stands for Search Engine Optimization. It is a set of optimization strategies and techniques for websites, blogs and web pages with the aim of improving organic positioning in search engines such as Google by generating traffic and digital authority.