Every webmaster on the planet has one subject in mind when creating a site: website traffic. When the internet first began, the primary goal of a website was to be attractive and fun. As the internet matured and diversified, the objective switched to how to increase website traffic. With more users online and more websites under development, the manner in which webmasters went about traffic promotion changed drastically.

In considering all a webmaster’s options to increase website traffic, you have to consider what website traffic really means — and how you get it. When someone searches for a website to help with a problem, that person uses a search engine like Google. They type a keyword into that search engine and send it fishing. If you’re interested in traffic promotion, get that search engine interested in your site.

-How to increase website traffic- is a topic with a lot of technical advice. However, the common theme is -keyword-. When a webmaster uses keywords effectively, traffic promotion increases significantly. Many people aren’t sure how those keywords are used, but the best answer is to use keywords naturally. The keywords should fit seamlessly into the text of your site, so that the visitor has no idea you’re using them. The mechanisms used in search engines (bots and spiders) are so advanced they can spot when someone is trying to dupe them by repeating a keyword.

That leads us to a very important part of creating a successful website. It’s important to know how to increase website traffic, meaning how to get lots of new visitors to the site. But if visitors just give the site a quick glance, decide it isn’t worth their time, and then leave, never to return — then what good are your methods really doing you? You want return visitors, visitors who spend significant time at your site and visitors who buy. Increasing website traffic isn’t just about the number of hits you get — it’s about making your visitors happy. It doesn’t matter how many people walk into your store if nobody buys anything, or if they leave and tell everyone what a terrible store it is. Traffic promotion is largely about providing your visitors with good, useful information, whether you are trying to sell them something or simply entertain them.

Source by Lee Hopkins

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