Answering the question “How do I advertise with Dogpile?” may not be direct. Dogpile is part of a family of search engines that use the Metasearch technology that was developed by Infospace. Metasearch uses the results of several search engines to find the top ranking unique sites from each of them. The bad news is that there is no way to advertise directly with Dogpile or any Metasearch powered site. The solution however may delight you if you already know how to rank in Google, Yahoo, Bing and/or Ask.
Dogpile results display in a similar way to other search engines with one key difference. Dogpile does not highlight sponsored (Pay-Per-Click) advertisements. Instead it displays the sponsored links (usually the first three) with a label like “Sponsored Ads by Google” (or Yahoo, or Ask etc.). Then the natural results are displayed with labels that denote their origin (i.e. “Found on Yahoo” or “Found on Google, Yahoo, Bing, and Ask”). Although Infospace claims that Metasearch looks for unique results I have experienced that in the sponsored list it seems to list the highest bid advertisements regardless of uniqueness. I have seen the exact same advertisement listed twice, once for “Sponsored Ads by Google”, and once for “Sponsored Ads by Yahoo”. The natural results, however, seem to be unique.
The solution to the question “How do I advertise with Dogpile?” is to be a very successful advertiser with the other search engines. You will want your Pay-Per-Click advertising to rank very high with whichever search engine you choose to use. On campaigns that you want to rank in Dogpile it may be necessary to monitor the bids across the big four Google, Yahoo, Bing, and Ask. The other solution is to learn SEO (Search Engine Optimization). SEO will allow you to rank in all of the big four search engines natural results allowing you to immediately rank in Dogpile.
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