EVERYTHING YOU NEED TO RUN A SUCCESSFUL WEB DESIGN BUSINESS
It has become easy to build a website from templates. However, many individuals and companies still prefer to hire the services of a website designer. And so, this is a job that is very much in demand and profitable.
According to Salary.com, the average salary of a website designer in the United States is $67,916 annually, ranging from $59,765 to $74,359. The profitability and popularity make web design a great business idea.
BECOMING A WEBSITE DESIGNER
Web designers build and manage websites and web pages. They use elements such as photos, videos, animations, and graphics. Although it’s not mandatory, a knowledge of programming and coding is an added advantage for web designers. It can increase their opportunities and income.
Web designers should:
Have a good eye for design, which includes the color and layout of the website. They should be able to design an aesthetically pleasing website that creates a positive experience for users.
Be able to organize and structure the landing pages for easy navigation.
Know coding languages such as Ruby, Python, CSS, and ASP to help drive value and increase marketability.
HOW TO RUN A SUCCESSFUL WEBSITE DESIGN BUSINESS
We have all heard or seen stories of designers who quit their 9-5 to run their web design business and build a design empire from the ground up. However, running a successful web design business requires persistence and strategic thinking.
Below are eight tips to help you grow your web design business:
1. PUSH YOUR LIMITS
It is essential to test your bandwidth as a designer. One only starts to grow when they decide to take on a ton of work and test their abilities. So, undertake more work, discover your limit and use that as a catalyst for growth.
2. GOOD CUSTOMER SERVICE DOES THE MAGIC
In addition to building a great website, you need to provide good customer service to your clients. That includes setting clear timelines and delivering on time. Customers are always delighted with workers that carry them along and are attentive to their needs. These little details will help the business with client retention and referrals.
3. POSITION YOURSELF AS AN INDUSTRY EXPERT
An excellent way to grow your business is simply by sharing knowledge and creating value. This tip may sound counterintuitive at first- like you are giving away trade secrets- but you realize that you have earned people’s trust as an expert in your field over time. More clients will seek you out in due time because of your blog post, workshop, or forum comment.
4. PUT YOUR CLIENT’S NEEDS FIRST
Dedication to your clients is paramount. It involves understanding your customers’ needs and developing service packages tailored to fulfill them.
5. SPECIALIZE IN YOUR DESIGN SERVICES
Designers need to focus on particular design services. Operate as a specialist rather than a generalist in the industry. It allows you to accumulate a wealth of experience and valuable knowledge beyond what is attainable online.
6. PUT PEOPLE OVER PROFITS
Building a healthy relationship with the individuals and businesses you interact with is the best recipe for success. Reliability and availability are vital components of this relationship. If you provide value for clients and make them better, your business will reap the long-term benefits.
7. BUILD THE RIGHT TEAM
Having a vision for your business includes picking the right people on our team. Hire talented, purpose-driven, and passionate individuals as this will fuel the growth of your business.
8. LEVERAGE INDUSTRY PARTNERSHIPS
Partnering with businesses in your niche can be influential in scaling your business. It is an easy way to access the clientele of these organizations and pitch your services to them.
TOOLS TO ENHANCE YOUR WEBSITE DESIGN BUSINESS
Besides the design tools you are accustomed to using on your design projects, other work tools exist to help you manage your workflow. Below are some tools you need to incorporate into your website design business:
1. GOOGLE WORKSPACE
Google workspace is a collection of communication, collaboration, and productivity apps for businesses. This work tool provides you and your employees the means to stay organized and complete tasks on schedule. Even if you are working solo, for now, staying organized will increase your efficiency and prepare you for what the future holds.
Monday is a work operating system that helps businesses and individuals streamline their work for maximum productivity. It allows one to centralize all projects, processes, and files into one work OS. Effective project management is one way to increase business efficiency, and this work tool is perfect for that.
Evernote is a work tool that helps business owners capture and arrange their ideas. There are times when we get a great design idea in the middle of something else and don’t have access to our notebook- take advantage of this tool to keep your thoughts handy!
No matter the size of your website design business, effective communication with prospects and clients is essential. Intercom.com is a customer communications platform that smoothens the customer’s journey from conversion to engagement to support.
To ensure business efficiency, you need a customer relationship management system (CRM) that helps you manage leads and customers. Hubspot offers a free CRM product to track your contracts and customers. The aim is to help your business maximize sales and grow better.
Every business needs a professional communications tool. Slack is a messaging tool designed for the workplace. It integrates with other popular tools, allowing you to communicate with employees and get customer feedback.
Slack is also beneficial for networking with other professionals to help build your client base and keep track of emerging issues in website design.
7. IM CREATOR
IM Creator is a white-labeled site-building platform that allows individuals and businesses to create websites instead of coding sites from scratch or constantly searching for new templates or design ideas. Using this tool is one of the best ways to streamline your website design business, as it already includes many of the functionalities you need to run your business.
Canva is a design tool that allows you to provide additional design services to your existing client base- from professional pitch decks to logos to social media banners- Canva’s array of templates makes it easy to create designs. Their paid upgrade gives you access to more features, moving you from being only a website design business to an all-around design agency.
Website design businesses are always in need of large quantities of royalty-free images. Unsplash provides you with free photos that you can use instead of paying for expensive stock images.
Freshbooks is an invoice software system that allows you to bill your clients and get paid quickly. The software time tracks, send invoices via emails, manages receipts, and accepts credit cards. It is fully automated, all you need is to input the details, and the system produces the invoices.
Streamlining your business saves you time and money and increases productivity. Your design projects will run smoother, and you will gain time to undertake more projects. Lastly, your business will enjoy tremendous success and attract higher-quality clients.
SEO stands for Search Engine Optimization. It is a set of optimization strategies and techniques for websites, blogs and web pages with the aim of improving organic positioning in search engines such as Google by generating traffic and digital authority.