The positive effect and return on investment that good SEO can provide is no secret. Millions of businesses have been able to achieve amazing success thanks to well-timed and executed SEO marketing campaigns. Digital marketing continues to give commercial internet users the opportunity to connect with billions of daily users. And as the technology develops, the tools available to us all for marketing and promotion are becoming ever more powerful.

Looking at it from a partial point of view, internet marketing is done for revenue generation. And yes, increase in sales revenue is generally the final result, and the most tangible outcome obtained from a successful marketing online. However, good SEO campaigns can help us to achieve so much more than sales.

This article looks at the benefits of SEO by suggesting specific ways to improve your own SEO campaigns so they deliver better, measurable results.

Keywords

Keywords are essential devices used to make sure the search bots notice our content. Choosing the right keyword phrases will have a direct influence on how successfully your website climbs up the rankings. The right keywords are those that are most often used by your target demographic to find the products and services you are selling. Good keywords help you to build brand recognition and the right combination will align you with your competition and your target audience. Remember that over-stuffing of keywords is never a good idea, and can result in your website/business being penalised by the search engine.The measurable results here are hits to your website, visits to your website, unique page visits, bounce rate, visit duration, and your ranking on search engines.

Back-links

Back-links continue to be a prickly subject in some quarters. Google’s recent updates are making it much harder for the spammers who once flooded the internet with badly written spam disguised as article marketing. And rightly so! As a consequence, many people believe the age of the article is dead. We disagree. There is still much to be gained from sharing news articles, PR, blogs, and content. However, there is no doubt that sharing well written content, which contains back-links to your website, is one of the most powerful SEO tactics.

Avoid automated back-links or link generators, these will back fire and bring your ranking down, or you could be removed from search engines altogether. Don’t forget to add the right keywords and authorship to all your articles with back-links. The measurable results are click-through rates, click-through figures, hits to your website, visits to your website, unique page visits, bounce rate, visit duration, and your ranking on search engines.

Be your brand

Your brand identity is far more than your logo, and the colours you choose on your website. It represents every facet of your business and how you present all these aspects to your customers. Every part of your content and SEO activity should reflect your brand. This gives your company a ‘voice’ and a ‘personality’ that will be memorable to users and make an impact on them. Think about strong brands that have succeed online and look at how they incorporate their brand image in every part of their content and communications. Spend time developing your own unique style, personality, and traits. These will all work together to become your business brand. Once you have this, it will directly influence all the content you create and all your SEO marketing activities too. Measurable results for a strong brand will be click-through rates, click-through figures, hits to your website, visits to your website, unique page visits, bounce rate, visit duration, and your ranking on search engines. In addition you will see measurable results from enquiries, and sales.

Check your own SEO tactics now, have a look at your own metrics and start planning how you can make improvements.


Source by Anoop K Krishnan

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