Hiring a right SEO firm is a lot like hiring a mechanic for your automobile. A lot of it comes down to trying to understand what hiring an SEO firm should cost. In actual, SEO should not cost anything, as it is an investment that should yield a positive ROI for your business and therefore cost nothing. Asking what SEO costs is just like going to an automobile dealer and asking the dealer, “So, how much for a new car?” then you get a natural response, “It depends on what are your requirements?” He will ask some general questions like what you’re going to use it, how much you’ll drive it and other similar questions to suggest a suitable car for you. In the same way, there are several factors that affect the price of your SEO packages.
One-time investment or an ongoing relationship
The very first thing to determine what your SEO needs is whether you have a one-time project or you need it for an ongoing relationship. If your needs are temporary then your question is not “How much does SEO cost?”, but rather you should ask “How much will my SEO project cost?”
On the other hand, if you’re entering into an ongoing relationship, then you’ll most likely be billed a monthly retainer which will cover all your demands and needs.
Size of firm
Bigger is not necessarily better when it comes to choosing SEO packages. Large and small SEO agencies, both have their places and it’s important for you to know which will suit the best for your business. Often, large SEO firms have one-size-fits-all services for small and local businesses. This can be a great investment for them with a limited budget and limited SEO needs. On the other hand, small SEO agencies offer high-end, customized services to match with all your marketing strategies.
Any SEO firm can’t tell you what they are actually going to cost? They need to briefly understand your target market. The audience or the market you’re trying to expose to your product matters a lot what you’ll pay for your SEO. The larger and competitive your market, the more you’ve to pay for your SEO. Moreover, if you’re doing your business over the web, you can expect to pay higher in comparison to those who are doing their business locally.
So, once you’ve determined whether your needs are temporary or ongoing, you will know what size of SEO firm matches for your business. As well as, your target market niche is global or local or somewhere in between, you’ll be in a better position to know which SEO packages will suit you better or how much amount you’re going to pay.