Magento has established itself as the most flexible and robust open source shopping cart application on the market. It is built on the foundation of Zend framework; it provides an API to integrate into other applications easily.

eCommerce website owners always try to find out solutions that can boost up their sales and increase business growth. Magento has proved to be the best solution among many online business solutions, for this.

Magento is a feature rich eCommerce platform built on open source technology that provides online merchants with unprecedented flexibility and control over the look. Magento is ideal for anyone who is looking to start selling online or to convert an existing eCommerce platform.

Magento comes in three different editions:

• Community

• Professional

• Enterprise

Magento open source web application also does the needful SEO to raise a website ranking in search engines along with the vast ecommerce features. Magento Shopping Cart provides an exciting shopping experience as it is loaded with multiple features like multiple languages, product reviews, refer products to friends, zoom glass, hot products tags, track order and multiple currencies.

Magento is the most power packed open source shopping cart software that is more convenient for both the shop owners as well as customers. Magento also comes with easy integration with great 3rd party services such as Google analytics, Google Base, Google check out, Google website optimizer, a variety of payment processing services including PayPal express, PayPal standard, PayPal website payment and much more.

Magento professionals customize the magneto framework to suit diverse business requirements. Magento ecommerce allows various features and advance reporting systems that will help you to get a fair and rich knowledge about customer activity and sales trend which adds maximum efficiency to your business.

Why should you choose Magento?

Designed to be completely scalable and backed by a strong support network, Magento offers companies the ultimate eCommerce solution. Magento eCommerce Platforms provide the scalability, flexibility and features for business growth. Magento provides feature-rich eCommerce platforms that offer merchants complete flexibility and control over the presentation, content, and functionality of their online channel.

• Manage your entire multiple website with single administration panel of magneto, which eases your task and helps in better management.

• Magento allows you to upload high resolution images on your website.

• Magento installation is easy as compared to other open source ecommerce applications, for its layouts, add-ons etc.

• Customer can view the entire order status and information and hence turn into a regular customer.

• Marketing and Promotion tools are also available which helps you to get a higher return on investment.

• Magento also brings your website to the mobile platform, which is a profitable option as customers can view a mobile optimized version of the website.

• Magento design is completely search engine optimized, which ensures that your business website would have better search engine ranking.

• Uploading a product is a hassle free experience with Magento.

Displaying the products, may be either physical or downloadable, effectively on the ecommerce website is very important for the store owners. The product images play an important and crucial role in determining the success of online store.

As soon as a customer enters login credentials to access his/her account, previous order details is flashed and if the customer wishes they can reorder the product or service from where he/she left earlier. This increases conversion rate of an ecommerce website. Magento is simple, goes easy on the eyes on the developers, junk free and well defined.

Magento can be customized for the following:

• Magento customization

• Themes design and development

• eCommerce website development

• Magento consulting service

• Custom shipping module solutions

• Custom cart module solutions

• Custom Payment Module Solutions

• Custom themes and template designs

Source by Ramu Krishna

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