Internet technologies, as well as website development, are becoming more developed and complex and they have come to the point at which it is no longer possible for a single person to effectively handle a relatively large project. So let’s take a look at what personnel is now a ‘must have’ for every professional web development company.
Web Designer A web designer is basically an artist and usability expert who generally decides how the website will look. He is responsible for the website layout, fonts, background, etc. Some companies often have an all-in-one specialist who is both a designer and developer, but the truth is that professional web page design requires a lot of creativity while web development is more of a technical skill, so it’s better to have two separate specialists, one for design and the other one for coding.
Web Developer Web developers are people who deal with all the coding needed for you webpage to actually become something real. For more complex websites there should be at least two different specialists front-end and back-end developers. Back-end developers deal primarily with databases and algorithms, part of the website that a user does not see, and front-end developers deal with the part of the website that users see. This includes animation, coding everything web designers drew, and displaying back-end data to the user.
SEO Specialist SEO specialist deals with optimizing visibility of the website by search engines. Not all web development companies offer SEO services to their clients, but those that take your project from a general idea to a successful business tend to have at least one such specialist.
Content Manager Some web development companies that specialize primarily on technical problems of website creation may not have such a specialist, but companies that provide a wider range of services often have a content manager or writer. A content manager controls the quality of content submitted by content writers and distributes articles or other content that needs to be written among a team of writers. Both content manager and writers should be well-aware of SEO, especially of keyword optimization principles.
Project Manager His primary role is to manage all organizational issues such as deadlines, etc, but he can also serve as a link between a client and web company personnel working on the project. The only case to avoid this link is when you deal with a web designer. When dealing with design issues, it is better to work directly with the designer than to include an extra and unnecessary link in your conversation.
As I have already stated, some companies may combine several functions in one person, for example, a content manager can be a SEO specialist, or web designer can be a front-end developer, some companies may not have some of these specialists at all as they may specialize only in design, or only in design and development without SEO, and some, usually bigger companies, have more specialists, for example those dealing with mobile application development, so that people can use your website as a mobile app, etc. Generally, the number and type of specialists each company has depends on the size and specialty of a certain company.
SEO stands for Search Engine Optimization. It is a set of optimization strategies and techniques for websites, blogs and web pages with the aim of improving organic positioning in search engines such as Google by generating traffic and digital authority.