Review of Pay Per Click (PPC) And Its Importance For Internet Traffic (Part 1 of 2)

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When it comes to internet traffic to a site web masters and SEO (Search Engine optimization) experts leave no stone unturned in their efforts to drive the maximum targeted traffic to the sites. The law of averages says it all, the more the traffic the greater the conversion. So what if pay per click, Internet traffic, targeted traffic and return on investment or (ROI) as it is often called? We shall explain all these terms and how they are related to and important to internet marketing.

The success of a marketing site or any web site for that matter is gauged by the amount of traffic it received every month. Internet traffic is nothing other than the number of people visiting the site. More the number of people the greater is said to be the traffic. That explained we must further elaborate what targeted traffic is. A site may get thousands of visitors a day through the sites marketing campaign, however, not all the visitors would be relevant, i.e. not all of them will be looking for the product or services the site is offering and may leave as soon as they arrive. Visitors really interested in the products or services the site is offering will hang around longer and if they find a deal they may convert to an actual paying customers. These visitors are known as targeted traffic.

One way to increase traffic to a web site is by starting or taking part in a pay per click or PPC campaign. This is a process where web masters pay for search engines to target their sites when searchers search for certain keywords relating to the content of the site. Every time someone clicks on these paid for keywords the visitor is taken to the targeted site. A webmaster has to pay for each click that drives a visitor to his site. That is why it is called a pay per click program. The amount of money earned through the program compared to what the PPC program cost is known as the rate of interest or ROI. Google, Yahoo, MSN, and AOL are all known for great PPC campaigns which are very important to drive quality traffic to a site.

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Source by John Fagan Jr.