WHAT IS CONTENT WRITING?
Content of a documents or publications in any form. Content is both data and its representation. The sum total of the uniqueness, readability, and importance of the information presented, and the manner in which it is presented is known as content.
Many people know that on the World Wide Web, “content is King.” We see “best” content as: An rich amount of well-presented of subject information organized for interesting and useful access in a hypertext structure.
WHY CONTENT WRITING IS IMPORTANT?
Firstly content writing is important because is this the main thing that keeps the people on the website.
Good content always helps people to understand the topic and the written content on the site, blog, or any type of source where content can be displayed.
As content plays a very important role on the site as if the content is not properly arranged or not properly written or not properly arranged the people who read the content or people who visit the site will not be able to understand the content.
It’s all about information. You have to create a very informative website; you have to offer authentic and updated information about your industry. It will help you in many ways, such as:
1. Your readers would love the website; they would talk about it
2. Readers would share the website within their social circles; this would not only establish as a brand, but will positively impact your organic rank and sales as well
3. By putting useful information you would become an authority in your niche and get lots of love from search engines
You will get many referrals, link etc. naturally – you would observe a great organic growth
This all helps us in having a good content as well as a proper information for the people which can help them having the proper and authentic information.
It can be defined as the form of promotion of content/product/services which is closely linked to internet marketing or online marketing campaigns meaning creating the writing which appears on websites that are designed to sell or promote a specific products/services. The act is professionally performed by content writers who work according to the brief provided by a client. The writers who write are professionally qualified individuals who create pages keeping in mind SEO.
SEO content writing
SEO content writing is where pages are created keeping in mind SEO algorithm and many other prospects for Marketing. SEO writing is a form of writing that helps websites become more visible to major search engines, including Google, Yahoo and Bing and many other search engines. A website having optimized content appears on the first pages of results when someone searches for that topics on search engine.
However, if you work as a professional content writer there are countless roles. First, you must be open to understand various industries and businesses so it becomes easy to promote the product and services. With an open mind and heart and sharp analytical skills, you can understand businesses and articulate them.
Clients expect content writers to not just be masters of languages but also great communicators. You need to be creative, persuasive and also SEO friendly (if you are writing for the digital medium).
As a content/article/blog writer, you could be doing, SEO content writing, Blog Writing, or simply article writing. It is also handy to ask for reference points.
For SEO writing, be aware of the keywords that need to be incorporated. Ask the SEO advisor about the keywords density and guidelines.
IN ORDER TO DO CONTENT WRITING YOU MUST HAVE THESE 7 SKILLS
This might seem obvious but we see a lot of content that falls flat because of the tone and style that doesn’t fit the purpose of the piece or the culture of the brand. For eg. A landing page should probably contain copy that is short and designed to influence the reader to take an action. In contrast, paper will likely work best with more details to explain a more complex issue.
In an article, blog or posts of a scientific instrument, A company is targeting medical researchers which will be much more different from posts which are of an organic food shop targeting a wide area of health-conscious consumers and people. The more styles you can adapt and the more quickly you can learn, the more valuable you’ll be as an article writer.
2. Researching your way to good content
Best research is key for a good content which – it adds credibility and, more Importance and value. Hence, it’s necessary to find trustworthy and interesting information from reliable and authentic sources online or in any other form. Experts are especially great resources if you can effectively get the right information with good interviewing skills, which can be useful for your article as well as content.
3. A good understanding of SEO
Good content writers always stay on top of SEO trends – after all, even the best content won’t be effective if readers are unable to find it. It’s important to know how to craft SEO-friendly titles and descriptions and use important keywords effectively which helps the reader to find the content easily and the search engine and also, Its important and vital to keep up with Google’s latest algorithm changes.
4. To be focused
Writing requires a lot of focus and concentration which can be hard sometimes to find. When it’s time to work, get rid of distractions and focus on one task at a time. Do not do any type of multifunction as it can cause lack of focus. Sometimes to get the ideas rolling on your mind, you can start with a few smaller ideas or smaller concept, easy-to-complete tasks before launching into your larger projects. This helps the writing to have new ideas and best content.
5. Time management
Your clients will have deadlines which they have to meet. Delivering high quality content in a given time and in a good manner will show that you are not only professional, but also reliable. This means a good time management is also very important in order to help you in realizing and determining, how many jobs you are able to accept and reject and deliver it on time. If you find yourself struggling with time management, you have to manage the work and the client’s work to be done on time.
6. Editing, editing and more editing
A lot of writing is rewriting. First drafts are rarely perfect. Editing skills require patience, discipline and a good eye for detail in order to check if there are any grammatical mistakes or any other minor mistakes. In addition to grammar, spelling and punctuation, you also have to look out for unwanted points and overused words. And don’t be surprised if you spend most of the time in editing than writing. As editing is also the part of the blog or content writing. A content or blog must be given a good amount of time for editing as it is the final touch up. Hence Editing is necessary.
7. Staying in demand
You might be an excellent writer, editor, but if you don’t stay up-to-date with the latest trends, technology, gadgets, news then your job opportunities will be limited or might get into boundaries. Search for writing, independent communities or companies which can help you to improve your online profiles, so that you can be comfortable with cold emailing, exploring different social platforms and market your examples of your work so that you can get more views on the content or publish them on other social sites. Start observing people, taking to new people in order to understand more about then or the quality in them. If you have to write a blog, content, or an article on such a topic in which you have no knowledge then it’s not going to be on the client’s expectations, hence a writer, a blogger needs a lot of information about what is going around him/her. This makes writing easier as well as useful.