We are living in a digital world. From learning to business all the things are available on your one click. Through the internet, so many tasks that previously took months now you can do then in a few minutes without moving from your seat. There are many advantages of online marketing, like higher ROI (Return on investments), fast and stable results, minimize competition, better consumer trust etc.
SEO (Search engine optimization) is the strategy used in online marketing. The purpose of this strategy is to bring the segmented traffic on a website to increase the sales. Different tools are used in SEO that are classified into ethical and unethical.
Unethical SEO that is used to bring high traffic in fewer days but high bounce rate and which may cause low ranking of the website. In this method, the SEO is used to fool the SE (search engine) by using the tools that are banned or illegal for SEO. Normally the strategies are used in unethical SEO are spamming, creating scripts to fool SE, unnatural linking to websites, low-quality contents, hidden keyword etc.
Ethical SEO is done by applying strategies with compliance of almost all famous search engines rules. The website naturally increases its rank in the SE results. Ethical SEO also has two main types organic and inorganic or unpaid SEO and paid SEO. The organic strategy includes video, pictures, content etc. posting for off-page SEO and on for on-page SEO includes keyword management, links to internal web pages, keyword optimization etc.
Keywords are very important in online marketing because all the SE results are depending on keywords that are written by the person who doesn’t know you. Usage of multiple word phrases increases the chance of your website to show more than using few keywords in your website. Use the keyword that has a high rank on the search engine in your website 2 to 3 times.
Links on your website and your website links on other website both has a positive impact on your own website. When the search engine ranks your website it also goes through your website links and your links on other websites that rank higher on SE list.
Regular content posting on yours and others websites also helps in SEO. To be on the top your content must be high quality. The content must not be copied because the search engine also checks the plagiarism of your content.