Ten Reasons Why Your Website Needs a Blog

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Regularly writing and publishing a blog on your business website can be extremely useful for your business in many ways. Here’s our lowdown on ten reasons why you should incorporate a blog into your website:

1) It offers you an additional opportunity to sell your product or service to the website visitors.

2) You can create additional pages on your website where you can use your target keywords and thus increase occurrence of those words on your website for SEO purposes.

3) You can incorporate more innovative content onto your website that doesn’t quite fit on the main website pages. This content may attract additional traffic.

4) People are more likely to link to an interesting business blog. People are generally not interested in linking to sales page or a pricing table but they will link to useful or amusing pages that they wish to share with others.

5) You can quickly and easily update your customers about your products and services without changing the main content on your website.

6) You can send out a link to your business blog on a regular basis as opposed to an email newsletter. If you can get people on your site they are more likely to look around at the other things that you have on offer.

7) It offers a slightly more personal side to your website. You can talk directly to your customer outside of the realms of the more serious content contained on your main website.

8) If you incorporate comments into your blog it can offer your customers a quick and easy method of contacting you, providing feedback and making suggestions for future products or services.

9) You do not need technical skills. Just ask your website developed to create a blog plug-in using one of the more popular blogging platforms and you will be able to quickly and easily add and update posts without the need for technical skills.

10) It may attract attention from the press. If your blog becomes well known it may be considered an authority on a particular topic and could potentially attract the attention of the media or other bloggers. Both of these may ultimately market your website on your behalf.

If writing is not your forte consider hiring the services of an online writing services provider. They have a great deal of experience in writing business blogs and will be well placed to assist you to make the most of your website presence.

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Source by S. E. Moore