Some people take a machine gun approach to marketing. They simply spray a large area with advertisements in hopes that those ads will at least hit a few people who are interested in the product being advertised. Others take a sniper approach to marketing. They pick off people one by one, in hopes of getting at least one sure sale. Still others take a land mine approach to marketing. They don’t do anything and hope that someone will accidentally find them. But perhaps the best way to advertise isn’t to focus your efforts on grabbing people. Perhaps there’s value in focusing on the people who come to you. There’s something to be said for the power of building your own client opt in list.

The power of building your own client opt in list comes with the knowledge that the people on that list want to be there. They want to learn more about your business and the products you sell. If they didn’t, they would never have signed up to be on the list. An opt-in list puts the initiative at the customer’s door. They’re getting this information because they asked for it. These are people that are interested enough in your business that they want to hear more about it on a regular basis.

One of the other advantages of building your own opt in list is that you get to pick and choose what kind of information people get. You can offer coupons and special deals to people on the list, which will encourage them to make purchases more often. Some of them, hoping to cash in on a once-in-a-lifetime deal, will make larger purchases, too. This turns the power of building your own client opt in list into the power of making bigger sales, and more of them, too.

The power of building your own client opt in list can also help you to get the word out. If you encourage subscribers to forward your e-mail to others that they think might be interested, then they will spread the word for you. This is especially true if you send them valuable coupons in your correspondence. You can maximize your reach by offering “one for you, one for a friend” coupons or by promising them a special coupon if they tell a certain number of friends about your business. At this point, they system will work itself, and you’ll see results without having to do anything but manage the subscription requests and keep sending out e-mail.

Source by Leo Thomas

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