As time is moving onward, business on the internet is becoming more widespread and important. As a result, every day thousands of websites are being published in order to do business. These sites need their own articles to convey their messages. Now, this article writing has emerged as a unique profession for many because it has that much necessity and is not altogether the same as general article writing on paper. It is because articles on a website matter to a good extent to rank the sites in popular search engines’ search results. So article writing has become a matter of challenge for website owners. The question comes why are the search tools so important? What important role do the articles on a website play?
The answer is simple. Online users use search engines to find out the websites which meet their necessity. When they conduct a search, the search tool presents a lot of results. The sites the tools show at the top of their result usually have huge traffic. So search tools help to do successful business online by drawing more traffic to a website. There is the importance of search engines. So website owners are generally very concerned to build their rank in popular search engines and are very careful about web content writing because it helps to rank in the search tools to a great.
Many website owners are excessively concerned about their contents. They always search for writers who can write search engine optimized contents. They emphasise keyword density excessively. But Google webmasters suggest not to worry too much about search engines. They rather suggest concentrating on the subject matter. Their opinion is that the more the article is topic centered, the more it is probable to be successful in ranking in Google search results. They suggest not to be concerned of keyword density. They have even modified their algorithms to check against contents stuffed with keywords. Webmasters rather suggest paying special attention to website building, to use meta tags which give a terse view of the content. It helps the search engines to crawl and index the content. For successful web content writing, the writers need to have a sound knowledge of the search engines and their way of working.
However, the things that a content writer should bear in mind are that he should write his own article based on his own knowledge, he should not plagiarise, he should be niche oriented, he should write to the point, he should not write unnecessary details, he should not write articles stuffed with keywords. Articles stuffed with keywords may result in Google ban on the site.