Novice writers are usually surprised to learn that certain writing projects have specific prerequisites to make the articles more focused on the target audience or more supportive of the marketing approach. Even people who are planning to make a living through writing find a few article specifics a little troublesome.

If you are one of these people or you are simply wondering what these content writing requirements are, this page is a suitable place for you to start learning them.

Keyword Density

Keyword density is one article requirement that is commonly asked by online employers. Most of my clients last year and the previous years have asked me to write articles with 5% keyword density. According to them, this will help improve online visibility and rankings in search engines like Google and Yahoo. However lately, due to the development of stern policies like Panda and Penguin, many writers that I personally know find it more convenient to just employ other well-ranking keywords or use only at least 0.5% to 1.5% keyword density rate for every 500-word article. They said that this will prevent their articles from being tagged as “spammy” or “content with poor quality.”

SEO professionals today have varying outlook on how to make use of keyword densities as a tool for optimizing web content. There are some who recommends at least 5% rate. Others prefer the safer side by recommending keyword density rates of at most 1.5%. While the marketing-proactive marketers claim that more than 5% keyword density rate is fine regardless of the policies set by search engines. However if you are just contracted to write, you may not have the leeway of choosing your preferred keyword density rate.

Minimum Word Count

Word count is solely dependent on the marketing preferences of the site owner or administration. Sometimes it is reliant on the raw data presented before the content is written. There are also a number of people who think that articles seem juicy if they are written with at least 500 words or more. However, there is no ideal word count for web content articles. This fact is true not only for blog content but as well as article directories.

1. Target Word Count

In case you have met a client that allows you to write articles with a lax word count requirement, the best thing to do is to not worry about the total number of words used.

All you need to do is to ensure that article content will prove to be a good read. As my editor would simply say, “Just let your thoughts flow and then organize it beautifully.”

2. Requirement in Article Submission Sites

Despite the fact that word count is almost useless in terms of quality and semantics, it is still essential to note of the varying requirements of different article directories online. This is important especially if you are contracted to submit articles in sites like Ezine and Squidoo.

EzineArticles require at least 400 words before any article submitted gets approved. Squidoo – no minimum word count except for the 100-word requirement in the introductory part. On the other hand, most of the top-ranked article submission sites require at least 500 to 700 words to be approved. Here is a list of the top-ranked article submission sites based on Vretoolbar statistics (published last August 27, 2011) and their respective article count prerequisites.

• – minimum of 150 words

• – no minimum word count except for the 100-word requirement in the introductory part

• – minimum of 400 words

• – no minimum word count

• – information not available

• – no minimum word count but should not be more than 1,000 words

• – no minimum word count

• – minimum of 400 words

• – no minimum word count

• – minimum of 400 words


A unique article is always favored by search engines because they have non-recycled and non-derivative content. This is why, in most writing projects you may be asked to write uniquely written content.

The following are the qualities of a uniquely written content. Know them by heart so you can avoid getting your articles rejected.

1. Non-recycled Content

Recycling constitutes to self-plagiarism. It is an act by which a writer uses his own work and publishes it in another time or place.

The idea of self-plagiarism is debatable; but since the World Wide Web allows individuals to be in more than two virtual places at a time, republishing can raise many questions. Thus, recycling content should be avoided.

2. Non-Derivative Content

Articles that have non-derivative content are solely produced from the creativity of the writer. They are not derived from published articles so they relatively convey fresh new ideas. If old concepts are discussed, brand new perspectives are uniquely presented and due credits are given in citations.

Search engines often prioritize non-derivative articles since these articles are always written in conformity with the standard rules for avoiding plagiarism.

Source by Jenny Araojo

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