When it comes to SEO or search engine optimisation, link building is one of the most critical aspects. If it is done correctly, it helps businesses to enhance their website traffic. Effective link building strategies can significantly boost the search engine ranking of your website and make your business easily discoverable online, leading to the increase of visitors, impressions and of course, revenue. However, if done incorrectly, it can cost you search engine rankings, as well as, website traffic. Keep reading to know about some of the underused tactics that you make use of.
Ask existing business connections to link to your website
One of the most effective ways of generating business contacts is networking. When you have managed to get a large number of contacts, it is time to use them to your advantage. Every connection that you make can be a new window of opportunity for your business. You can gain exposure and coverage with their help. It is a good idea to find genuine business connections who has high-quality websites relevant to your business and get them to link to you. Linking out is a fantastic way of showing that the content of your website can be backed by other credible sources. Such links should be easy to find, but you must remember to give them something back.
Social media contests or campaigns
Social media helps to boost SEO efforts. So, if you are not making use of this powerful tool, you should. Social media networking websites can be used to build links by running interesting campaigns or contests to retain the attention of your followers. If you keep enticing prizes that are as beneficial for businesses as they are for customers, you can hope to gain valuable backlinks, as well as, new followers.
Link building with images
Images are a great way to build links to your website. A number of business owners are not aware that this is an exceptional link building technique. In case you have original images on your website, you can make them available for reuse. This way other people can make use of them and put them on their own websites. For this tactic to be successful, you need to make sure that whoever is using your images is attributing it to you. So, every time someone uses those images, they will have to link back to your website. However, this is only possible with original pictures like, photos of your workspace or logo.
Create a blog on your website
Guest blogging is a very popular link building tactic and almost everyone is implementing this strategy. However, online businesses are terribly underusing blogging as a way of gaining links. Blogs are a wonderful place to generate both internal and external links. By using your blog posts, you can link inner pages of your websites that can be helpful with your website’s internal link architecture. So, create a blog section on your website and be able to generate a lot of backlinks from other websites. Make sure that the blogs posted are interesting, informative and offers value to the readers. By teaming up with a link building agency, you will even have the support of content writers who will ensure that you get natural and organic backlinks.
Contrary to popular belief, the importance of link building has not decreased. The link building tactics have simply changed. But, it continues to be an important tool in search engine optimisation and you cannot hope to achieve success without it. If you wish to know more about link building and how it can benefit your online business, get in touch with a professional agency without any hesitation. Make sure to ask them the tactics that they will be using and request them for an obligation free quote.
SEO stands for Search Engine Optimization. It is a set of optimization strategies and techniques for websites, blogs and web pages with the aim of improving organic positioning in search engines such as Google by generating traffic and digital authority.