Using Online News to Drive Traffic For Website

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For an improved search engine marketing performance, you need to leverage SEO along with the news content. There are many opportunities on gaining benefits from optimizing the content as per to its goals. When you use online news to drive traffic for your website, you must make sure that that the news content is easily available to the journalists as well as the customers alike in whichever format it is preferred by them. In short, you must understand the difference in the search patterns of journalists and consumers, also the analysts conducting research on different individuals.

According to a research conducted to study the search behavior pattern of different individuals, 95 % of the people have been reported to use search only to look out for past stories, 91% to search new stories and 59% to search for press releases. When a company uses SEO for a PR effort, it can optimize the news content by putting the company’s news content all over the pages where the media might be looking for the news. When you pitch the analysts and the journalists through mails and phones you can never be sure of a response. In fact, it is challenge in itself to stand out as there are more than a thousand press releases being distributed each day. Thus, using online news is perfect in driving traffic as it compliments it completely along with the Media Relations effort.

The basic type of news content that can drive traffic in the best manner is press releases or online newsrooms as most SEO advice focus on lead generation. The basic fundamental which the companies need to realize is the fact that when they treat the content optimization for search completely it can have a great impact on driving website traffic to the required departments or focused purposes.

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Source by Amit Verma