What is a blog or what does blog stand for are two questions that many internet users still often ask. Well, in short, a blog is basically an online journal whereby a blogger or a contributor to a blog, can digitally note their own thoughts, ideas, opinions and practically anything else that bloggers want people to read about.
Blogs are often called weblogs because after all they are a particular type of website, usually maintained and updated by an individual with regular entries of events, descriptions of situations, personal commentaries or other material such as graphic images or video. Entries are, more often than not, displayed in reverse-chronological order.
Blogs are fluid, interactive platforms for bloggers to get their message across to readers, as opposed to a more static website platform.
There are many resources available on the internet to provide you with blogging tips and information. For instance should you create your blog via a blogging platform such as blogger.com or buy your own domain and set up your blog via a platform such as WordPress. One important aspect of setting up your own blog is that it enables the blogger to create a bond with their readers and to be able to interact with them. It is a great way to make your own thoughts known to others, to pass on valuable information to interested readers, or to create a web presence for your business. The options are numerous.
To achieve this it is advisable for the blogger to include an “About Us” type page, where the blog owner can outline who they are and to disclose the purpose of the blog to their readers.
It goes without saying therefore that, in the main, the blogger needs to know the subject well enough to write regular blog posts. I say “in the main” because the flexibility of a blog will allow the blogger to write a post inviting their readers to comment on a subject that is not so well known by the blogger.
This approach will further enhance the bloggers bond with the readers and will provide more, fresh unique content to their blog.
As mentioned above, blog posts need to be made on a regular basis, but not too regular if the quality of the blog posts are of a poor quality. For instance it is better to post just one really informative, quality blog post every 2 or 3 days rather than several flimsy posts on a daily basis. In short it is the quality of the post rather than the quantity. Posting poor quality posts too often will drive your readers away.
Very often forgotten by bloggers is the need to include tags in their blog posts. Tags let you target your posts into different categories, which can then be searched by readers. For each of your posts you should be looking to have two or three tags. Make use of tags correctly. For example, ensure you use the same words for similar posts but don’t give posts too many tags, as this tends to clog up categories.
Don’t have too many widgets and/or images on your blog to the extent that it slows down the loading of your blog. Readers will exit very quickly if the blog takes too long to load.
Always remember as well that blogs and blog posting should be enjoyable. It is not like writing articles for article directories. A blog post should be written more like your own experiences rather than a regurgitation of a load of researched facts. For instance, one of my passions is football. If I was posting a blog post on a football match then I would write it based on my own experiences of attending a football match rather than spout a load of facts about what a football match is – rules, the time a match lasts for etc.
The flexibility of a blog enables the blogger to get their message across and to take on board any responses or feedback from their readers. It doesn’t take that long to set up a blog – again there are many tips and guidelines available on the internet.
Try blogging, you will find it to be both enjoyable and rewarding.
SEO stands for Search Engine Optimization. It is a set of optimization strategies and techniques for websites, blogs and web pages with the aim of improving organic positioning in search engines such as Google by generating traffic and digital authority.