There are three main reason’s why any business needs to have a focus on SEO.
FIRST, IF A POTENTIAL CUSTOMER OR CLIENT CAN’T FIND YOUR WEBSITE, THEY WILL FIND YOUR COMPETITORS.
What’s the lifetime value of your clients or customers? The opportunity cost of losing a sale to a competitor is greater than the cost of the lost sale. Alternatively, the gain can be greater as well. Ensuring that your website is positioned well for a wide set of relevant keywords will ensure that people that are looking for what you have to offer can actually find it. The first page of the SERP (search engine results page) is a good goal to have for a handful of your keywords. A great way to compliment a strong SEO strategy would be with PPC, or Paid Search Marketing. PPC is the yin to SEO’s yang. Any business that seeks to increase web visibility should consider using some form of PPC in conjunction with SEO.
SECOND, BUSINESSES WHO HAVE A STRONG SEO PRESENCE ARE PERCEIVED AS BEING MORE LEGITIMATE.
SEO intersects with website development and design, as well as user experience (UX) and user interface (UI). It’s important that these concepts coexist and be consistent throughout an entire brand. A strong web presence strengthens brand legitimacy and in turn, provides an ecosystem for strong conversions and conversion rates. Websites that rank high from a position standpoint often are able to attract more customers because of the perception of legitimacy associated with high visibility. This isn’t always the case, but as more and more web-savvy folks complete transactions online, and do research online, the need for a professional looking site remains strong.
LAST, IF YOU AREN’T PAYING ATTENTION TO HOW YOUR WEBSITE IS PERFORMING, YOU’RE LIKELY MISSING OUT ON SALES.
A good SEO company will go beyond the search rankings to understand how people are using your site. This information is used to increase rankings, by deliberately targeting keywords that are likely to drive relevant traffic to your site, but it’s also used to make adjustments to your actual site to help it convert at a higher rate. For instance, site search has been shown to increase page engagement by making information more accessible. Some pages will get more traffic than others. Which pages have the highest bounce rate? Why? An intuitive, well planned site that is free of technical errors provides a necessary foundation on which an effective SEO strategy can be built.